David Greenberg: Rutgers Institute for High School Teachers
Friday, March 27, 2020, 09:00am - 02:30pm
Republic of Spin: Teaching the History of the White House Message Machine
March 27, 2020, 9am-2:30pm
David Greenberg, Professor of Journalism & Media Studies and History, Rutgers University
David Greenberg’s talk, based on his award-winning 2016 book, Republic of Spin: An Inside History of the American Presidency, will recount the development of the White House spin machine from Teddy Roosevelt to Barack Obama. It tells the story about the rise of a new conception of the presidency in the 20th century focused on influencing public opinion though the new mass media. It explains how president and their aides—a new breed of political operative trained to traffic in words, images and symbols—established tools and techniques, institutions and practices, to lead the nation by leading public opinion. It also looks at the ideas of the last century’s most provocative political critics, as they grappled with the advent of spin in politics and its inherently ambiguous role in a democracy.